Pet Social blog
Practical, no-nonsense advice from reunions that actually worked.
Latest articles
The first hour after your pet goes missing: a calm checklist
Most pets are found close to home in the first hours. Here's exactly what to do, in order, while the trail is still warm.
5 min read
How far do lost cats really go — and where to look first
Indoor cats that slip out usually hide within 100 metres. Searching wide is the most common mistake owners make.
4 min read
Microchips explained: why chipped pets still don't get home
A chip is not a tracker and not a database. It's a number — and the number is useless if the phone attached to it is disconnected.
4 min read
A cat keeps coming into my yard — what should I do?
Most 'strays' are somebody's confident, well-fed cat on its normal rounds. Here's how to check before you rescue.
4 min read
How to verify the real owner of a found pet — safely
Hold one detail back, ask for older photos, and meet in public. Three rules that prevent almost every bad handover.
4 min read
Lost pet posters vs app alerts: what actually works now
A poster reaches whoever walks past it. An alert reaches everyone within your search radius the moment you publish.
4 min read
Lost dog: the first 24 hours, hour by hour
Dogs cover ground fast, but they loop back. Work the radius, set a scent station, and never chase.
5 min read
QR collar tags: what they do that a microchip can't
Almost nobody owns a microchip scanner. Everybody owns a phone camera — that's the whole argument for a QR tag.
4 min read
Found a stray dog? Do these five things first
Contain it, scan it, report it locally. Moving a found dog across town is the single biggest mistake finders make.
4 min read
How to post a pet sighting that's actually useful
Time, direction of travel and a suburb beat a blurry photo every time. Here's the format owners can act on.
3 min read
Lost pet scams: the four you'll actually encounter
Never pay to get your pet back before you've seen it. Every one of these scams collapses at that single rule.
4 min read
Stop your pet escaping: fireworks, gates and the gaps you can't see
Storms, fireworks and new houses cause more losses than open gates. Prepare for those three and you avoid most searches.
4 min read